Are you dealing with any of these challenges?
A product you've created needs to be turned into a revenue stream
You want to take a major growth step in your business
You want to grow a profitable business and fulfill a social mission
Your business is growing and you recognize you have to strengthen your management skills and tools
PCI Crane Consulting helps decision makers and business owners struggling with growth-related challenges learn to navigate opportunity and risk and achieve major business breakthroughs.
I'm Darlene Crane. After working for almost 30 years with leaders in many industries and all sizes of business, I've come to see business as a fundamentally human endeavor. It is, after all, people—informed by their unique life experience and cultural perspectives—who make the crucial decisions that drive action and results. Whether you're a small business owner whose ideas, ambition, livelihood, and financial life depend on those decisions and actions, or a leader in a larger organization charged with making changes essential to the success of the company as a whole, the pressure is on to make smart, strategic decisions that propel your company forward.
If you perform at your best when guided with knowledge, processes and tools to deal with complex challenges, PCI Crane Consulting is for you. We help you draw on your strengths to aim for your greatest ambitions and highest purpose by making informed, wise decisions. Our advisors and consultants help you find your ideal customers and develop the products and services they want to buy.
Our philosophy is that respecting the decision makers' culture—the source of his or her values—is an intrinsic part of business success. We believe that in an economy with shifting demographics, companies that embrace cultural differences will have a distinct competitive advantage.
We use a decision-making framework called the Seeing Solutions Map™ which makes it easier to connect the processes involved in marketing research, product development, sales and service with financial performance indicators and valuation of your business.
We work with driven, experienced, smart leaders who are at a turning point or entering new territory. Our clients are in a position where they must have a breakthrough and: