PCI Crane Consulting

Advisors in Business Performance, Growth and Innovation

Register for BVA Workshops
Step 1. Find Your Magic and Take it to Market!

Audience: Owners who want to increase revenues by clarifying the unique value of their business and better communicating it to the right markets.

What you get:
  • Pinpoint the unique value you bring to customers
  • Identify your ideal customer
  • Know how to find the ideal customer
  • Consider creating products and services that drive growth
  • Free workbook
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Date and Location: TBD

Cost: $55 in advance, pay below. $65 at the door.

Step 2: Creating Products Customers Want to Buy!

Audience: Owners with one or more ideas for service enhancement or packaging, intellectual property or new products who want to grow their businesses.

What you get:
  • Confirm that you have captured your magic in product and service ideas
  • ?Describe the concept that leads to a prototype
  • ?Start customer research necessary to pinpoint the ideal target market
  • ?Know the cycle of prototyping and proof of concept
  • ?Consider risks of product development and steps to manage them
  • ?Use a free workbook to continue developing your ideas
Date and Location: TBD

Cost: $55 in advance, pay below. $65 at the door

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